RACE International Inc.

Company Overview

Lead Your Race beyond Borders

RACE Internatioinal Inc. is a "Korea-Japan Business Accelerator & Distribution Partner”.
RACE International helps Korean brands expand into Japan and Southeast Asia through market entry support, distribution networks, strategic partnerships, and localized business development.
RACE International is a global business development and trading company specializing in connecting innovative Korean brands and technologies with opportunities in Japan and Southeast Asia.
We support companies throughout the entire expansion journey—from market research and local partnerships to distribution, branding, regulatory support, and business development.
Our mission is simple: “Help great Korean products and services succeed globally.”

Our Business

01. Market Entry Support

Korea → Japan → Southeast Asia

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Market research and localization
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Business matching and partnership development
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Distributor and channel sourcing
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Exhibition and business event support
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Regulatory and certification guidance

02. K-Beauty Distribution

Bringing Trusted Korean Beauty to Asia

We identify and distribute premium Korean beauty products to selected partners throughout Japan and Southeast Asia. Our focus is not on volume alone, but on long-term brand building and sustainable market growth.
Key Areas:
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Skincare
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Functional Cosmetics
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Medical Beauty
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Professional Beauty Products

03. Digital Platform Partnerships

Accelerating Cross-Border Growth

We collaborate with innovative digital platforms that connect consumers, clinics, brands, and businesses across borders.
Examples include:
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Beauty platforms
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Healthcare platforms
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Marketplace services
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B2B matching platforms

04. Strategic Business Development

Beyond Trading

We help our partners establish meaningful business relationships through:
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Strategic partnerships
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Joint ventures
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Licensing opportunities
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Market expansion strategies
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Cross-border business development

Featured Partner

Kiip Corporation

www.iipuda.com (“Trusted Korean Beauty & Medical Concierge Platform”)

iipuda helps Japanese consumers discover trusted Korean clinics and beauty services through carefully curated recommendations and personalized support.

THE ANTI AGING LAB

www.profb.co.kr (“Science-Based Functional Skincare Brand”)

THE ANTI AGING LAB develops science-driven skincare products designed to support healthy aging through premium ingredients, honest product evaluation, and effective formulations at reasonable prices.

Why RACE International

Local Expertise

Deep understanding of both Korean and Japanese business environments.

Trusted Network

Strong relationships with distributors, clinics, retailers, and business partners.

Proven Execution

From market entry to distribution and growth.

Long-Term Partnership

We grow together with our partners.

About Executives

이정섭 (Jungsub Lee)

Founder & CEO
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Technical Sales, UDMTEK (Korea)
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Service Planning, Puppy Red (Korea)
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AI Developer, EMT Omega (Korea)
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Technical Sales, Doog (Japan)
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Business Planning, Tri-d (Korea)
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SW Developer, LG Electronics (Korea)
(Education)
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M.A. in MBA, Keio Univ. (Japan)
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Exchange MBA, Tsinghua Univ. (China)
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M.A. in Robotics, Univ. of Tsukuba (Japan)
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BS in Robotics, Univ. of Tsukuba (Japan)

Contact

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E-mail : support@raceinter.com
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Address : 4F, Yangsan Building, 128, Hakdong-ro, Gangnam-ku, Seoul, 06083, Korea
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Map : Google Map